HERO CRM Tool

Overview

The HERO CRM tool, developed by Mobilise, is a customizable solution designed to meet the specific needs of various industries, particularly telecom clients. The project aimed to address the limitations of existing CRM systems by providing enhanced flexibility and functionality to support complex business requirements. Off-the-shelf solutions were inadequate, lacking the necessary features and customization options.

HERO CRM was developed to streamline client management processes and internal operations, offering a user-friendly interface and comprehensive tools to improve overall client satisfaction and operational efficiency.

Role

Lead UI/UX Designer

Client

Mobilise

Tools

Figma

Collaborators

Head of Products

Building the Solution

Without a prior platform to build upon, the project required an innovative and user-centric design approach. Collaborating closely with the Head of Products and the development team, I gathered detailed requirements and conducted extensive brainstorming sessions. We created wireframes and iterative prototypes to ensure that the final product was intuitive, functional, and aligned with our clients' needs.

The result is a robust CRM platform that streamlines various client processes, enhances user experience, and showcases Mobilise's commitment to technological innovation and excellence.

HERO CRM was developed from scratch to meet the unique needs of Mobilise's clients, providing a comprehensive platform for managing customer relationships, VOIP and eSIM number management, product management, and generating detailed reports. Without a prior platform to build upon, the project required an innovative and user-centric design approach. Collaborating closely with the Head of Products and the development team, I gathered detailed requirements and conducted extensive brainstorming sessions. We created wireframes and iterative prototypes to ensure that the final product was intuitive, functional, and aligned with our clients' needs. The result is a robust CRM platform that streamlines various client processes, enhances user experience, and showcases Mobilise's commitment to technological innovation and excellence.

Outcomes & Results

Streamlined Client Processes

HERO CRM has significantly streamlined client processes, reducing manual tasks and improving operational efficiency for tasks such as customer relationship management, number management for VOIP and eSIM, and product management.

Scalability

Designed with scalability in mind, HERO CRM can grow with clients' expanding customer bases and evolving business needs.

Improved Client Relationship Management

The CRM platform offers comprehensive tools that allow clients to manage their customer relationships more effectively, resulting in better communication and stronger customer loyalty.

Comprehensive Product Management

HERO CRM provides robust tools for product management, allowing clients to oversee and update their product offerings with ease.

Other Projects

Mobilise Rebrand & Website Redesign

A complete rebrand and website overhaul for Mobilise, delivering a modern visual identity and enhanced user experience.

See Project

Trill Mobile App Redesign

Led the complete redesign of Mobilise's white-label app, Trill Mobile, to improve usability and modernize its interface.

See Project

Madalina Burciu

me.burciu@gmail.com

Madalina Burciu

me.burciu@gmail.com

Madalina Burciu

me.burciu@gmail.com

Outcomes & Results

Streamlined Client Processes

Scalability

Designed with scalability in mind, HERO CRM can grow with clients' expanding customer bases and evolving business needs.

Improved Client Relationship Management

The CRM platform offers comprehensive tools that allow clients to manage their customer relationships more effectively, resulting in better communication and stronger customer loyalty.

Comprehensive Product Management

HERO CRM provides robust tools for product management, allowing clients to oversee and update their product offerings with ease.