Product & Marketing Design Lead
I create intuitive, scalable digital experiences that solve real user problems and support measurable business impact. With over four years of experience, I bring a balance of UX clarity, product thinking, and design leadership across CRMs, mobile apps, and brand systems.
Product Design | CRM Platform
Enabling operational scale with a redesigned CRM
Built to support diverse telecom service models.
The redesigned workflows, clearer navigation, and improved insight panels make it easier for agents to resolve customer issues, faster and with fewer errors.
Product Design | Mobile App
Accelerated time to market with a UI kit–driven redesign that cut design time by 70%
For clients, this meant faster go-to-market and lower implementation costs. For end users, the updated interface offered clearer plan details, simpler navigation, and a more intuitive self-care experience that reduces reliance on customer support.
Product Design | Website
Boosted clarity, conversion, and lead quality with a redesigned Mobilise website
By analysing drop-off points, scroll depth, click behaviour, and user journeys, we rebuilt the website to improve navigation, product understanding, and conversion paths. The new structure and clearer messaging strengthened credibility and attracted higher-quality leads.
Product Design | Website
Achieved a 49% rise in engagement by modernising Mobilise’s brand and website.
The updated brand language and visuals improved how Mobilise’s products are communicated, helping prospects and partners understand complex offerings more easily. This strengthened trust, reduced confusion, and supported better commercial conversations.
Brand & Identity
Strengthened brand recognition and cross-channel consistency
Developed a flexible, scalable visual system with clear rules for gradients, shapes, typography, and layouts. This improved consistency across product, marketing, and sales materials, reduced design debt, and ensured customers and prospects experience a cohesive brand.
I’m Madalina, a Product & Marketing Design Lead with 4+ years of experience designing CRMs, mobile apps, and brand systems. I love turning complex systems into simple, intuitive experiences, with an eye for detail while never losing sight of the bigger picture.
When I step away from Figma, you’ll usually find me exploring the outdoors, staying active, or enjoying creative side projects.