Product & Marketing Design Lead
Led the design of a custom CRM, HERO, for Mobilise to enhance client management and internal efficiency.
A complete redesign of Mobilise’s white-label mobile app, creating a modern, easy-to-use foundation that now powers multiple client projects.
A full rebrand paired with a complete website redesign, adding vibrancy and personality to the brand while improving UI and UX for a clearer, more engaging user journey, resulting in 49.4% higher engagement and 39.5% more page views.
Designing for over four years has taught me that the best solutions often start with the toughest challenges. I thrive on untangling complexity, bringing an eye for detail and a passion for creating experiences that feel intuitive and impactful.
