Product & Marketing Design Lead
A modular CRM redesigned to support two different telecom service models while overhauling the user experience. From task-based layouts and clearer action flows to insight cards, quick filters, and a cleaner UI, dozens of improvements made the system faster, simpler, and more intuitive for agents.
A complete redesign of Mobilise’s white-label mobile app, modernising the interface and improving usability. This became the foundation for multiple client projects and, thanks to the new UI kit, reduced design time for a basic client app by 70%.
A full rebrand paired with a complete website redesign, adding vibrancy and personality to the brand while improving UI and UX for a clearer, more engaging user journey, resulting in 49.4% higher engagement and 39.5% more page views.
Designing for over four years has taught me that the best solutions often start with the toughest challenges. I thrive on untangling complexity, bringing an eye for detail and a passion for creating experiences that feel intuitive and impactful.
