Product & Marketing Design Lead

Where User Needs
Meet Business Growth

With over four years of experience, I’ve learned that the toughest challenges create the best solutions.  
I focus on clear, intuitive, and meaningful design.

9
:
41

4+ years

of product & brand design experience

25+ projects

delivered across web, app, and CRM platforms

70% faster

app delivery time achieved through a scalable UI kit

Top 1%

globally for attention to detail assessment on Uxcel

1 cat 🐈‍⬛

who insists on reviewing every design draft

Product Design Highlights

A selection of products shaped to balance usability, functionality, and visual clarity.

A collection of interface designs for a platform named 'Hero,' showcasing various administrative and management features.

Product Design | CRM Platform

Scaling Smart: One CRM, Two Service Models

A modular CRM redesigned to support two different telecom service models while overhauling usability with task-based layouts, clearer actions, and new insight cards.

See Project

Product Design | Mobile App

Foundation for Scale:   
A White-Label App, 70% Faster to Deliver

A complete redesign of Mobilise’s white-label mobile app, modernising the interface and creating a UI kit that reduced design time for a basic client app by 70%.

See the Results

Three smartphones displaying screens from a mobile app named 'Trill Mobile.' The left screen shows a plan overview for a data package named 'Pathfinder Max,' featuring a background image of the Colosseum in Italy and details such as 2.1 GB of data remaining, plan cost, and an auto-renewal option. The center screen lists data usage for different countries, including the United Kingdom, Italy, and Spain, with respective data balances and renewal information. The right screen explains the benefits of auto-renewal, including continuous connectivity, peace of mind, and flexibility, along with a button to enable auto-renewal.

Product Design | Website

Redefining Mobilise: A Data-Driven Brand and Website Evolution

A full UX and UI redesign of the Mobilise website, combining the evolved brand with data-driven insights to enhance navigation, clarity, and engagement.

See the Results

Brand & Identity Work

Building cohesive brand systems that connect design, strategy, and emotion.

Brand & Identity

Mobilise Rebrand: A Modern Identity with +49% Engagement

Led a complete rebrand and website redesign, creating a modern identity and digital presence that boosted engagement by 49% and page views by 39%.

Discover the Impact

Brand & Identity

Evolving Mobilise: Expanding the Brand System

A refinement of the Mobilise brand, introducing a new typeface, refined palette, and expanded visual system to bring more consistency, flexibility, and personality.

Read the Story

About me

I’m Madalina, a Product & Marketing Design Lead with 4+ years of experience designing CRMs, mobile apps, and brand systems. I love turning complex systems into simple, intuitive experiences, with an eye for detail while never losing sight of the bigger picture.

When I step away from Figma, you’ll usually find me exploring the outdoors, staying active, or enjoying creative side projects.

Get to know me better

Download CV